If my last post, To Blog or Not to Blog, encouraged you to take the blogging plunge, Woohoo! Get ready to learn new skills and use technology to impact the world. You have a message to share and only you can share it. Never discount the impact your words can have on others—God is going to do amazing things through the words you share in your blog posts.
As you start on your blogging journey, give yourself permission to take your time in learning the ins and outs of creating quality content and an inviting design. When I first began, I used a cheat sheet for my posts, partly so I wouldn’t forget anything.
You will get frustrated at times.
But you will learn new things along the way.
Someday you’ll be sharing your blogging experience with someone who wants to get started and you’ll be amazed at how much YOU can teach them!
The following is one of the checklists I give my students in my Hands-On Blogging Workshop. With any new skill it is helpful to use a reminder so you won’t forget to include the essentials… especially in those first few blog posts.
Note that some of the advanced blogging skills are in RED and are meant to give you permission to tackle them later after you’re comfortable with the basic post.
Blog Post Checklist
Components of a Good Blog Post
300-500 words is optimum
Use headings, bullet points and white space for readability
- Use Keywords in your Post
Keywords enhance SEO so use them within your title, first paragraph, last paragraph and sprinkle in the body of your blog post without making it sound stilted.
- Images – Photos or Clip Art Images are necessary for good SEO
Use your own photos or free images with proper attribution.
I suggest adding photos after your text is finished for easier placement. The, click on the image for settings:
- Properties – a short description of the image
- Size & Position (left, right, center) – These settings will enhance your post
- Captioning your image is optional
- Links within Your Post
Choose good keywords and phrases for enhanced SEO
Link to a previous post, website, news article, etc.
Be sure to set links to open in a new window
- Prompt for Comments
Leave your reader with a question or challenge to prompt comments
Use keywords in your reply comments for SEO
- Create and Insert Tweetable Links (need a Twitter account)
- Consider Affiliate Programs and Links within your Posts
Adding HTML to your blog post to share a resource with readers
Amazon Affiliate Program – I offer an appropriate resource with each post
Monetization – this is not for everyone. I have chosen not to use ads
Don’t Forget Additional Settings!
On the Right Side of the Blogger Compose Screen Complete these Fields for Better SEO:
Include title, your name, blog name, Keywords & Phrases
- Search Description
One sentence hook to describe your post
- Schedule Post
Choose to publish right away or choose to schedule at a later date and time
Be sure to ALLOW comments
- Add Gadgets for Email Subscribers & RSS Feed Followers
- Share on Social Media
Set up and link accounts for Facebook, Twitter, LinkedIn, Tumblr (Your choice)
Share each post using the share buttons in the blog footer
Add a Gadget on your page layout for SOCIAL MEDIA
Stagger shares for effective coverage
Schedule posts using Hootsuite
Scheduling posts using Facebook
Sign up for Networked Blogs
- Put Your Blog Link in your Email Signature
- Visit and Comment on Other Blogs Similar to Yours
- Join a Blog Hop
You CAN create compelling posts that speak to the needs of those seeking information on what you have experienced. Whether it’s your new book, a devotional thought on a passage of Scripture, or a life altering event, others need what you have to offer. A blog is a perfect way to reach them.
So, Get Ready…
Use these tools to Get Set…
And then, Go impact your world!
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