Not long ago, the only models for publishing were traditional book houses or limited self-publishing. Not anymore! Today’s author can choose from print books, Print on Demand, or eBooks and sell through bookstores, direct marketing, e-retailers, or web sales.
Why would a modern author want to consider eBooks?
Even though the lion’s share of publishing still goes to printed books, eBooks have sky-rocketed. They offer the reader a variety of formats to choose from. And there are at least ten good reasons why every aspiring writer should consider eBooks!
- Popularity. In the United States, 34% of book buyer households own an eBook reader. Indie publishers are excelling in the marketplace and approaching 50% of the digital market share. That’s besting the Big Five publishers of Hachette, Simon and Schuster, HarperCollins, Macmillan, and Penguin Random House. Yes, eBook sales have diminished slightly, but Indies are proving they are here to stay. With Amazon claiming to sell more eBooks than print books in the US, those figures should get your attention.
- It’s Easy…well, relatively easy! There are a few quirks to preparing and publishing to an eBook format, but nothing that is too difficult. And once you learn the process, you are better prepared for your next publication.
- Speed of Publishing. You can finish and publish your book in one day! Once the electronic file is complete, simply upload it, fill in the necessary information, and your book will be available for sale in a few hours. Pretty nifty!
- Huge Market. Amazon is the giant in eBook sales, but Barnes and Noble’s and iBooks have hefty market shares also. These companies are worldwide distributors of books and continue to expand into new countries. This goes one step beyond hoping your book will appear on the local bookstore shelf!
- Price Control. You as the author have control of the price. You can decide to give your book away, promote it for a limited time with a price reduction, or just fix a price and leave it. Amazon pays a 35% or 70% royalty, Apple a 55%, and Barnes and Noble a 65% profit of the sale price. eBook authors sell directly to readers, so the profits come straight into the author’s pockets.
- Never Goes Out of Print . Self-published eBooks never disappear off of the electronic shelves. You are not pressured by a three-month promotion and then your book is yanked. This gives you more time to develop, direct your marketing strategy, or re-edit and update your book.
- Immediate Feedback. Readers are able to rate your book and write a review. Their critique appears below your book and can be a great selling point!
- Size of Book. eBooks are redefining the standards of book length. Instead of lengthy works, especially in non-fiction, eBooks can be written in shorter segments or series. One well-published eBook author recommends that the book be a minimum of 40,000 words.
- Shelf Space. With eBooks, you don’t need to store books in your garage or basement. The eBooks take up a small space on your computer, not your shelves.
- Cost. eBooks are cheaper than print. In fact, they can be free! You will never need to print a long run of books just to get a decent price. You can publish for free and sell at a very affordable price. This alone should attract some of you aspiring writers to publish an electronic book
eBooks are here to stay. They are convenient, affordable to publish and read, and a trend that you as an author should consider. The wave of the future is here…give it a try!