Self-Publish

A self-published author must wear a variety of hats. Writing is just the first step in the process. In his classic book APE: How to Publish a Book, Guy Kawasaki describes the multi-faceted role of a self-published author. She is Author, Publisher, and Entrepreneur.

When you are ready to see your book in print, it’s time to move into the publisher mode. With a little practice and patience, you can manage this process yourself. Here is my list of seven basic steps that prepares your book for publication.

7 Steps to Prepare for Self-Publishing

#1 Write the Manuscript in Its Final Form

The final copy-edit should be complete. This can be done by you or with a professional editor. (see my post The 5 C’s for Choosing the Right Freelance Editor ) Identify any pictures, graphics, or tables that will be included in the body text. If you are using pictures, make sure you have obtained copyright permission to use them. Also, shrink pictures down to a low resolution suitable for the printing format you will use.

#2 Determine Your Budget

Publishing can be expensive and the costs can easily get out of hand. You may need a graphic designer for the cover, someone to format your book, and marketing help once it is published. Make a list of those items that you are able to provide, what is needed to ensure your book’s success, and which items will need to be contracted. Set some budget guidelines for each of these items and determine to stay within them.

#3 Choose Your Publishing Format

Your first question…will my book be electronic and/or in physical print? If you decide to go digital, the most popular formatting choices are mobi, ePub, or PDF. Click here for a more detailed comparison of these and other eBook formats.

Print formats are dictated by the individual publisher. They will supply a list of pre-determined formatting parameters that are acceptable. These guidelines include margin, typeface, font and much more. The publisher may also suggest compatible software with their individual publishing company.

#4 Select the Publisher

This may be the most difficult step and will take some investigative work on your part. Some questions to consider will be…

  • Do you want hard copies of your book?
  • How much are you able to financially contribute to the actual publishing?
  • What services do you need and how are they provided by the publisher?
  • Which marketing and distribution channels does the publisher use?

#5 Create Front and Back Mattertable-of-contents

These are additional pages which are added to the front and back of your book. You will want to include a title page, copyright page, and table of contents as well as an author page at the end. Other options are a dedication, forward, preface, appendix, or bibliography. If you are going with an ebook, keep it simple!

#6 Format Your Book

Once you have chosen your publisher, find their specific guidelines. Publishers will insist that your submission comply with their standards. For a print book, this means book size (i.e. 6×9, 8 ½ x 11), margins, trim size, even font. Digital publishers will have a set of parameters that you must meet in order to fit their templates. Once you know the requirements, you can format the book yourself or hire a professional to prepare the manuscript.

#7 Design a Cover

Your cover is the first impression of your book. It will influence a potential reader to take a closer look or skim past it in their search. The 3 Second Rule means a potential buyer will decide in 3 seconds whether your book is worth consideration.

As a self-published author, you may want to be frugal. But, if you do not have the skills to create a compelling cover, hire a graphic artist to design one for you. Also remember to include back copy, a picture of yourself and short bio (this is optional and you should check the current trend) ISBN number (if you choose ), and bar code.

As a self-published author, you may be tempted to cut corners and do the entire work yourself. Be frugal when it is possible, but also realize you may need to invest some upfront money. Publishing is a process just like writing…don’t scrimp on time or money. Ensure that the quality of your published book reflects the quality of your written work.

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