How can your message get the greatest exposure? Once published, your idea will reach its designated target audience and accomplish its original purpose. But why stop there?
Rewrite and repurpose your content for maximum impact!
Consider taking those ideas and expanding their influence. By simply doing a little rework, editing, and research, your one original idea will find many forms of expression and hit a greater market.
Rewriting Your Content
Rewriting is the process of changing your original piece to meet the needs and specific requirements of a different audience. If you began by targeting a particular group of readers, look for other places to reinvent your material. The rework might be a blog post, magazine article, or devotion. It could also mean a complete change in the age or gender of the reader.
You can also broaden the exposure of your message by changing its length. Make it longer by adding more points, examples, references, links, and include contemporary stories. Or you may need to shorten the writing to meet specific publishing standards.
When you are considering what to rewrite, look for “evergreen” content. What have you written that has a timeless or universal appeal? Where have you received positive feedback? Take your best ideas and recreate them. Here are some suggestions for rewriting:
- Guest blog
- Magazine article
- Newspaper editorial or article
- Newsletters…church, denomination, ministry, or personal
- Write a series or spin-off of the original piece
- Makeover an old piece by adding fresh points, graphics, a new emphasis, and headline
- Expand your original piece to a chapter or use it as an outline for a book.
For some more information on writing for traditional publication, check out these posts:
Re-Purposing Your Content
In addition to rewriting the content, you can also re-purpose it. Take your original idea, rework it, and present it in a different form. For example, a blog post may become a graphic, social media post, or part of an email.
Why should you re-purpose your content?
There are several advantages. The main reason is to reach a totally different audience. By changing the language and presentation, you will appeal to the needs of a new group of readers or listeners. Re-purposing also reinforces a message. It presents ideas in a new format. While some are readers, others are visual or auditory learners. Re-purposing boosts your public exposure.
The following are suggestions for popular ways to re-purpose your content:
- Create a presentation on PowerPoint, Evernote, or other software
- Post social media updates
- Email the content as one/multiple segments
- Record a podcast
- Record a video
- Offer a webinar
- Create a checklist
- Send out a survey
- Build an infographic (check out canva.com)
Let me leave with you is this…don’t stop once the original idea is complete and published. Rewriting for different audiences as well as re-purposing your material are excellent ways to maximize the impact of your message. Take advantage of the many forms and media outlets that are available today!